EFFECTIVENESS OF THE LANGUAGE OF FAST FOOD ADVERTISEMENTS THROUGH J. BAUDRILLARD'S POSTMODERNISM

One of the dominant fields in scope advertising is Fast Food promotion. Junk food advertisements are viral on Internet, television, billboards and among other types advertisements. This has led to many people preferring it food. Several studies have also investigated effects junk people’s attitudes preferences. Firstly, creates some expectations which raise desire buy. Secondly, associates purchase these foods with positive feelings such as satisfaction happiness. Thirdly, uses a certain entertaining dimension, thus, implying that will boost pleasant mood. Finally, not always conscious about persuasive nature advertising. In this connection, present article aims study how linguistic techniques devices call for actions (purchase) make effective. The analysis all carried out research mainly focused defining characterizing linguostylistic used fast advertising, taking into consideration specific language levels lexicon, phonology, stylistics grammar. demonstrates nearly every advertisement rhetorical figures depending thematic domain they come from.